A logo costs from about $35 with a logo maker you use yourself (Looka) to $2,000 or more with a Boston design studio. Design contests such as 99designs cost $249 to $1,050, and freelance designers across the USA commonly charge $150 to $500. The price depends on how original the logo must be, how many concepts and revisions you get, and whether you also need colors, fonts and brand guidelines. At Amana Digital USA, logo design starts from $149.
Key points
- Logo maker: Looka sells a basic logo for $35 and a premium package for $72 (one-time), or a brand kit for $96 per year.
- Design contest: 99designs packages cost $249, $399, $799 or $1,050 (before tax).
- Freelancer: commonly $150 to $500 in the USA; check their portfolio and who owns the files.
- Boston studio or branding agency: for example, Rootless Agency starts at $2,000 for a logo and $2,500 for a brand identity.
- Make sure you receive vector files and own the final logo.
- Amana Digital USA: custom logo design from $149, with a written quote in USD.
Logo prices in 2026: the four options
The biggest difference in price comes from who designs the logo and how much of the work is done for you.
- Logo maker (you design it): Looka costs $35 for one PNG file, $72 for multiple file types, or $96 per year for a brand kit (checked 30 October 2026). Fast and cheap, but icons and layouts are shared by many businesses.
- Design contest: 99designs packages cost $249, $399, $799 or $1,050, before tax. Many designers send ideas; you pick one.
- Freelance designer: commonly $150 to $500 in the USA. Quality varies the most: check work they have done for real businesses.
- Design studio or branding agency: in Boston, studios often quote $2,000 or more. For example, Rootless Agency starts at $2,000 for a logo and $2,500 for a full brand identity. Our logo design starts from $149, because our designers work from Agadir, Morocco, while clients in Greater Boston meet our US Director in Revere.
What drives the price of a logo?
- Originality: a logo drawn for you costs more than one assembled from a library of icons.
- Concepts and revisions: how many first ideas you see, and how many rounds of changes are included.
- Brand identity: colors, fonts and brand guidelines on top of the logo.
- Versions: horizontal, stacked, icon only, black and white, social media profile picture.
- Research: larger agencies add interviews, competitor studies and naming, which small businesses rarely need.
Which files should you receive?
- Vector files (SVG, EPS or PDF) for signs, vehicles and print at any size.
- PNG files with a transparent background for your website and documents.
- Versions in color, black and white.
- A square version for Instagram, Facebook and your Google Business Profile.
- Your color codes and font names.
Who owns the logo?
You should. Before you pay, check that the final logo files and the rights to use them are yours, with no yearly fee to keep using them. With a logo maker, read what the license allows; with a designer, ask for the ownership to be written in the quote.
Is a cheap logo worth it?
A cheap logo can be enough to start, as long as it is readable on a phone and you own the files. The risk is a logo that looks like many others, which is harder to remember and to protect. If your logo will go on a sign, a vehicle or packaging, an original design is worth paying for.
Our prices
Custom logo design starts from $149, websites from $490, in USD, with a written quote before any work starts. See affordable logo design services in Boston, all our prices, or call Abdelouahab at +1 (617) 386-9074.